How To Put Together a Marketing Plan For Your Landscaping Company

Starting a landscaping business is exciting. But without a solid marketing plan, your efforts might go unnoticed. A clear marketing plan helps you reach the right clients, grow your business, and stay ahead of competitors.

In this post, we’ll explain why marketing is crucial for your landscaping company. We’ll show you how to create a marketing plan and provide eight actionable steps to put into practice. Whether you’re just starting or looking to improve your existing plan, this guide will help you take your landscaping business to the next level.

Get our Free DIY Starter Plan Starter Kit to get a checklist and tools to jumpstart your marketing strategy.

Organic Social

Social media is a great way to connect with potential clients. But posting randomly won’t give you the best results. Learn how to use the right tools, strategies, and approaches to build a strong online presence that works for you

• Facebook groups: Engage in local groups and offer value. Share lawn care tips or answer questions to build trust.
• Instagram: Show off your work with before-and-after pictures. People love to see transformations.

Being active in your community builds credibility. It’s not about the likes, it’s about the connections you make.

Network with passionate business owners who are shaping the future of the landscaping industry. Join the Landscaping  Entrepreneurs Network on Facebook

Download: Social media posting schedule template

Utilize Nextdoor and Alignable

For residential services, Nextdoor is a great platform. It helps you connect with homeowners in your neighborhood. Alignable is perfect for building relationships with other local businesses, especially for commercial landscaping opportunities.

• Nextdoor: Create a profile and engage with your local community. Share advice and post about your services.
  
• Alignable: Connect with local businesses. Partnerships here can lead to referrals.
  

These platforms put you directly in front of potential clients in your area. It’s important to understand the differences between marketing to residential and commercial clients. 

Posting Schedule for Social Platforms

A posting schedule keeps your social media efforts organized. Consistency is key to staying top-of-mind with your audience.

• Content mix: Share a variety of content like tips, testimonials, before-and-after photos, and promotions.
• Post frequency: Aim to post 3–4 times a week. Use tools like Buffer or Hootsuite to schedule posts in advance.

A solid schedule keeps your business visible and your audience engaged.

Download: Social media content calendar

Email Marketing for Existing Customers

Email marketing is one of the most cost-effective ways to grow your business. If you already have customers, email is the perfect channel to stay in touch and encourage repeat business.

• Segment your list: Group your customers based on services they’ve used or their needs.
• Send regular updates: Email newsletters with tips, service reminders, or promotions can keep clients engaged.
• Personalize emails: Use your clients’ names and reference their past services to make the message feel personal.

Email marketing keeps your clients coming back for more. Looking to build an email marketing campaign that drives repeat business? Book a consultation to get started today!

Download: Email marketing campaign template

Paid Search & SEO

Paid search advertising and SEO are powerful tools for gaining visibility. People search online when they need landscaping services—you want to be found.

• Paid search: Invest in Google Ads targeting keywords like “landscaping near me” or “lawn care services.”
• SEO: Optimize your website with local keywords. This helps you show up when someone searches for landscaping services in your area.

Paid search gives quick results. SEO gives long-term growth.

Download: SEO checklist for landscaping businesses

Early Investment in SEO

SEO might take time to show results, but it’s worth the investment. The sooner you start, the sooner your business will rank on search engines.

• Local SEO: List your business on Google My Business and other local directories. Not convinced? Learn Why Your Landscaping Business Needs a Google My Business Profile.
• Content strategy: Write blogs or create content around common landscaping questions. This helps improve your rankings and drive traffic to your site. Are you a natural in front of the camera? Learn how video marketing could help your landscaping business.

SEO is a long-term investment that can lead to massive returns. Want to know how to get started with SEO for your landscaping business? Book your consultation now and start ranking today!

Download: SEO content strategy template

The Power of Reviews

Reviews can boost your local SEO and reputation. Encourage happy customers to leave reviews online, especially on Google, Yelp, and Facebook.

• Ask for reviews: After completing a job, ask your clients for a review. Make it easy by sending a direct link to leverage views for growth. 
• Respond to reviews: Whether positive or negative, always respond. It shows you care about feedback. 

More reviews mean better rankings and more trust from potential clients. Positive reviews not only build trust with potential customers.

Download: Review request template

Email Marketing for Customer Lists

Once you have a solid customer list, email marketing is your chance to generate more revenue from existing clients. Send targeted promotions or seasonal reminders to keep them engaged.

• Seasonal offers: Offer discounts or packages for seasonal services like spring clean-ups or fall aeration.
• Service reminders: Remind clients when it’s time for their next lawn care service.

It’s cheaper to keep existing customers than find new ones, and email marketing helps you do that.

Bonus Tips

Deliver quality service

Great customer service leads to more referrals, which is some of the best marketing you can get.

Bottom Line

A strong marketing plan is essential for your landscaping business. Whether it’s social media, SEO, email, or paid ads, each element plays a key role in attracting and retaining clients. Follow these steps, stay consistent, and watch your business grow. Ready to get started? Explore our three main service plans, each tailored for a different stage of the growth of your business.