How to Run Lawn Care Ads That Actually Get You More Calls

You’re not running ads to feel good. You’re running them to get customers.

But most lawn care companies are throwing cash at ads with zero clue what’s working. They’re guessing. And they’re losing.

This guide shows you how to stop wasting money, start getting more calls, and dominate your local area with real, trackable advertising.

Print, Digital, or Radio — What Should You Use?

Here’s how to think about each one:

Digital Ads (Facebook, Google, Instagram)

• You can target by ZIP code, age, interests, and even people who just moved
  
• You can track clicks, calls, and leads in real time
  
• You control your budget by the dollar
  

Use it if: You want calls this week. It’s fast, flexible, and easy to scale.

Print (Flyers, Postcards, Door Hangers)

• Still works great if your targeting is smart
  
• Cheap to produce, easy to blanket a neighborhood
  
• Not trackable unless you use a custom phone number or landing page
  

Use it if: You want to blanket high-income ZIPs or specific streets.

Local Radio

• Expensive for the return
  
• Hard to measure if it worked
  
• Most people tune it out or skip ads
  

Use it only if: You’ve maxed out print + digital and want local brand recognition (long-term play, not lead-gen).

How to Write Ads That Actually Make People Call

Most ads are written by people who never cut grass or closed a deal. That’s why they suck.

Here’s the copywriting formula that works for lawn care:

HEADLINE: Grab attention in 1 second
PROBLEM: Point out what’s annoying the customer
SOLUTION: Show how you solve it fast
OFFER: Give them a reason to act now
CALL TO ACTION: Tell them exactly what to do next

Example:

Tired of Overgrown Grass and No Time to Mow?
Local Lawn Pros Cut, Trim, and Edge in 24 Hours — Satisfaction Guaranteed.
Get 50% Off Your First Cut — Call/Text (555) 123-4567

💡 Pro tip: Always mention turnaround time, what makes you different, and a real reason to call now.

Geo-Targeting: How to Hit Only the Right People

Don’t waste ad dollars showing your service to people 50 miles away. Here’s how to keep it tight:

On Facebook & Instagram:

• Target by ZIP code, drop a pin, or draw a radius around your office
  
• Layer by age (30-65), homeowners, recently moved, or income level
  

On Google Ads:

• Set geo-fencing so your ads show only to people searching lawn care inside your service area
  
• Use “location-based keywords” like:
  
  • Lawn care in Dallas
    
  • Weekly mowing Tampa
    
  • Best landscaper near me
    

💡 Pro tip: Always include your city in your ad headlines + landing page for better quality score.

Track Every Dollar. Or You’re Flying Blind.

If you don’t know which ad is working, you’re gambling. Use these tools:

For Digital Ads:

• Google Ads Dashboard → shows leads and cost per click
  
• Facebook Ads Manager → track clicks, calls, messages
  
• CallRail or WhatConverts → tracks phone calls + lead source
  

For Print:

• Use a unique phone number for each flyer or postcard (via CallRail)
  
• Create a custom landing page URL only used for one campaign
  
  • Example: www.yourlawnpros.com/spring-deal
    

Then ask yourself weekly:

• What ad brought the most leads?
  
• What did it cost per lead?
  
• What closed into paying customers?
  

Kill what’s not working. Double down on what is.

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Stop Guessing. Start Owning Your Area.

The guys killing it in your market aren’t better at mowing.
They’re just better at getting attention and converting it into paying jobs.

Want help setting up ads that don’t suck? Want leads that actually call you?
We build ad systems that make phones ring. Our Google Ads for Landscapers service is here for you.