Starting your landscaping business and need customers fast? You don’t need to drop thousands of dollars on ads right away. Here are three simple ways to get your business in front of more people for free. If you’re not using these, you’re leaving money on the table. Let’s get into it.
1. Social Media: Your Free Advertising Machine
You’ve heard it before because it works. Social media can give you direct access to your future customers without spending a cent. Facebook, Instagram, and TikTok allow you to show off your work, post before-and-after photos, and build a local following. Here’s how to do it right:
- Post Consistently: No one will follow a ghost. Post regularly to stay at the top of your audience’s mind.
- Engage: Respond to comments and messages fast. If people have questions, answer them like a pro.
- Target Local Hashtags: #YourCityLandscaping or #YourCityLawnCare gets you in front of local homeowners looking for what you do.
Pro Tip: Share tips about lawn care. People love free advice, and when they need more than DIY, guess who they’ll call? You.
2. Go Beyond Facebook: Try Alignable for Commercial Jobs
Most landscapers are stuck on Facebook. While it’s good for residential clients, you need to be on Alignable if you’re serious about landing commercial accounts. Alignable connects small businesses, and it’s a goldmine for getting long-term commercial work like apartment complexes, offices, or retail spaces. It’s like LinkedIn but less boring and more local.
How to Use Alignable:
- Network Like Crazy: Find local business owners and introduce yourself. Everyone on there is looking to do business, so they’re more open to partnerships.
- Join Local Groups: Get active in community discussions and offer your services when someone asks for landscaping help.
Bonus: Alignable works because it builds real relationships, and that turns into repeat business and referrals.
3. Nextdoor: The Hyperlocal Power Move
If you’re not on Nextdoor, you’re missing out. Nextdoor connects you to your neighbors—your future clients—who need landscaping or lawn care services. It’s hyperlocal, so when you post, the people seeing it are the ones living nearby. Perfect for lawn care businesses just getting started.
What to Do:
- Be Active: Get in there and start contributing to local discussions. Answer questions, offer advice, and make sure everyone knows you’re the local landscaping expert.
- Post Regularly: Share your services and customer success stories, like a before-and-after of a lawn you just saved.
Pro Tip: Nextdoor is great for word-of-mouth. Once you’ve done a great job for one neighbor, others will see your posts and start recommending you.
4. Referral Program: Leverage Your Happy Customers
There’s nothing better than a satisfied customer telling their friends about you. Set up a referral program that rewards them for bringing new clients your way. You don’t have to overcomplicate it:
- Offer Discounts: Give a discount on their next service if they refer someone to you.
- Freebies Work Too: Or offer a free lawn treatment or a free seasonal service for every new customer they bring in.
Quick Tip: Make it easy to join your referral program. Hand out cards, email them, or text them the details.
Final Thoughts
These strategies cost you zero dollars. That’s right, nothing. You can use social media, Alignable, Nextdoor, and a solid referral program to grow your landscaping business fast—without spending money on ads. Stick with it, and before long, you’ll be turning clients away because you’re so booked.
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