Want ads that actually grab people’s attention and get them to click? Here’s what you need to know to create killer ads that turn into real customers.
1. Use the Right Ad Sizes for Maximum Reach
If you’re using display marketing, pay attention to ad sizes. Getting this right means your ad will be visible in more places. The most common ad sizes to use across networks like Google Display include:
- 300×250 (Medium Rectangle)
- 728×90 (Leaderboard)
- 160×600 (Wide Skyscraper)
- 300×600 (Half Page)
- 320×50 (Mobile Banner)
Quick tip: If you don’t know where to start, focus on the 300×250 size. It performs well and fits in a lot of places.
2. Make Your Visuals Impossible to Ignore
Your ad image has to pop, especially in an industry where pictures of grass and bushes are a dime a dozen. Here’s how to do it:
- Use high-quality photos of your best work. Blurry, low-res images scream “cheap.”
- Add a bright border or contrasting color that makes the ad stand out. The goal is to draw the eye, even if your audience is scrolling.
- Keep text on the image to a minimum. Let the picture do the talking.
3. Write Copy That Sells
Your ad headline needs to stop people in their tracks. Think bold, benefit-driven, and crystal clear. Examples that work:
- “Transform Your Backyard in 7 Days or Less.”
- “Your Lawn Could Look This Good.”
- “End Weeds Forever with Our Lawn Care Plans.”
Be direct. If your ad says, “Quality Landscaping Services,” you’ve already lost them. Tell them what they’ll get and why it matters.
4. Always Include a Strong Call to Action (CTA)
Don’t assume people know what to do next. Tell them. Examples:
- “Get Your Free Quote Today.”
- “Book Now and Save 10%.”
- “Schedule Your Consultation.”
Make it urgent. No urgency = no action.
5. Test and Tweak Everything
The first version of your ad won’t be perfect. Split test images, headlines, and CTAs to see what actually works. And once you find a winner, keep testing to improve it.
Don’t overthink it. Run small tests, get data, and then make changes.
This is the no-fluff, get-results-now guide you need to create ads that actually make money for your landscaping business. Ready to see the difference a well-crafted ad can make? Go apply this advice, and watch what happens.
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