How To Grow Your Landscaping Business

Growing a landscaping business is more than just doing great work. You need a plan, smart marketing, and effective management to get the results you want. Whether you’re just starting or looking to scale, growth requires the right strategy.

In this post, we’ll break down the key steps to growing your landscaping business. We’ll discuss marketing, crew management, and focusing on high-profit services. Plus, we’ll provide practical tips to help you implement these strategies right away. If you’re serious about growing, this guide will give you the tools you need.

Nailing Marketing

You could have the best service in town, but if no one knows about it, your business won’t grow. Marketing is key. The right marketing strategy brings in clients, but it takes more than just posting ads.

• Target the right audience: Who are you serving? Homeowners? Businesses? Knowing your audience helps you choose the right platforms and tactics.

• Effective marketing: If you’re doing it yourself, there’s a risk of spending too much with little return. Ads, SEO, and social media need to be properly managed to be effective. Hiring a professional ensures you’re not throwing money at ineffective campaigns.

Once you have a solid marketing plan, clients will start knocking on your door.

Managing Multiple Crews

As your business grows, you’ll need to manage multiple teams. This can be tricky without the right systems in place. Here’s how to manage your crews efficiently:

• Use management software: Tools like Jobber help you organize crew schedules, track job progress, and keep everything running smoothly. Get Jobber using our link.

• Communication is key: Clear communication keeps everyone on the same page. Set expectations for your crews to ensure projects stay on track.

   

• Delegate: As you scale, consider hiring crew leaders or supervisors to handle day-to-day operations.

   

Efficient crew management helps you focus on the bigger picture while ensuring high-quality service.

CRM / Customer Relationship Management

Building relationships with your clients is one of the best ways to grow your business. CRM tools help you keep track of client information, services, and communication.

• Track customer history: A CRM allows you to track past services and keep up with seasonal reminders.

   

• Personalized marketing: Send customized emails or reminders based on each client’s history and preferences.

   

• Increase retention: Regular follow-ups and service reminders help retain clients and generate repeat business.

   

A solid CRM system streamlines your client management and helps build long-lasting relationships.

Looking Into Subcontracting Services

As your business grows, consider subcontracting services. This lets you offer a wider range of services without hiring additional full-time employees.

• Subcontracting benefits: Subcontracting allows you to offer services like irrigation, design, or hardscaping that you might not specialize in.

   

• Choose the right partners: Make sure your subcontractors are reliable and aligned with your quality standards. Set clear expectations to avoid miscommunications.

   

• Don’t overextend: Only subcontract services that are high-demand or profitable for your business.
  

Subcontracting can help you scale quickly without the need for more staff.

Focusing on High-Profit Services

Not all services are created equal. Some will bring in more profit than others. Focusing on high-profit services helps you maximize revenue with fewer resources.

• Identify high-margin services: Lawn care, seasonal clean-ups, or design services might have higher profit margins. Figure out which services are most profitable for your business.

   

• Leverage your team’s strengths: If your team is especially skilled at certain services, focus on those. Specializing in high-profit services helps you stand out.

Focusing on high-margin services ensures you maximize every opportunity.

When to Redo Your Website

Your website is often the first place clients go to find you. If your site isn’t up to date, it is absolutely hurting your business.

• Low conversion rates: If your website isn’t turning visitors into leads, it’s time for a redesign.

• Mobile optimization: Ensure your website is mobile-friendly, as many potential clients will view your site on their phones. 
• SEO updates: Regularly update your website with fresh content and SEO best practices to improve your search rankings.

An updated website increases your chances of converting visitors into clients.

Bonus Tips:

Customer service matters

Happy clients are more likely to return and recommend your services to others.

Bottom Line

 Growing your landscaping business takes strategy and planning. From marketing and crew management to focusing on high-profit services, every step plays a role in success. Ready to take your business to the next level? Explore our three main service plans, each tailored for a different stage of the growth of your business.