Spring is here, and you’re missing out on clients every day you don’t have a referral program. Here’s why referrals are the fastest, easiest way to double your lawn care and landscaping clients this season—and exactly how to do it.
Why Referrals Can 2x Your Client Base THIS Season
Word-of-mouth is how small landscaping businesses become big landscaping businesses. It’s simple math:
- People trust friends more than ads.
- Clients who come from referrals are easier to close and spend more money.
- Happy customers naturally spread your name if you make it easy.
If you’re only relying on paid ads, you’re leaving money on the table. Here’s a reality check: Referral marketing beats paid ads every single time. According to statistics, people trust referrals from friends or neighbors 92% more than digital ads.
If you want to make twice as much money this spring, then you need to make referrals your priority.
The Easiest Way to Get Customers to Refer You
Most landscaping businesses mess up referrals by making it complicated. The simpler your referral program, the more referrals you’ll get. Here’s exactly how to make it easy for clients to refer you:
- Offer a clear reward.
Give something clients actually want. Example: “$50 discount on next lawn mowing” or “Free fertilizer treatment.”
- Make referrals EASY.
Use short referral links they can text or share online. Don’t make them call you. Make it one-click simple.
- Tell clients EXACTLY what to say.
Give customers simple scripts like, “My lawn care company does amazing work—here’s their info!” No guesswork. Just copy-paste.
- Reward BOTH sides.
Reward your current customer and their friend. Example: “Your friend gets $25 off their first service, and you get $25 off your next one.”
Landscapers who do this double their referrals overnight. It just works.
Best Tools to Track and Manage Your Referrals
You’re busy. You don’t have time to track every referral manually. Use software built specifically for landscaping and lawn care businesses to automate referrals effortlessly.
Here are a few popular choices landscapers trust:
- Jobber. A simple-to-use tool built specifically for landscapers and lawn care pros, combining referral tracking with customer management, scheduling, invoicing, and more—all in one place.
- EasyAffiliate. Great for automating referrals and rewards.
- Referral Rock. An easy-to-use tool that sends automated reminders and tracks rewards.
- Podium. Tracks referrals easily through texts and online reviews.
While many tools work, using an all-in-one solution built specifically for landscapers, like Jobber, can save you tons of time and hassle.
Keep it simple: pick ONE tool, automate everything, and spend your time doing landscaping—not chasing down leads.
Why Word-of-Mouth Marketing Beats Ads Every Time
Ads cost money and stop working the second you stop paying. Referrals build on themselves for free.
- Referrals create trust instantly. Customers trust neighbors, friends, and family over ads 10 out of 10 times.
- Referrals bring HIGH-QUALITY clients. Clients from referrals spend more, stay longer, and refer others again. It’s a cycle of profit.
- Referrals grow automatically. Unlike paid ads that disappear, referrals build a snowball effect. Each referral can turn into dozens more.
Bottom line: Ads cost money. Referrals MAKE you money.
Stop Missing Out—Start Getting Referrals NOW
Spring is your best season, so don’t let another day pass without a referral program. Make it easy, reward generously, and let customers grow your business for you.Want more landscaping clients? Start a referral program today.
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