The Best Summer Landscaping Marketing Strategy You’re Not Using

Let’s  cut straight to it:
June is your secret weapon.
Most landscapers sleep on it. You won’t after this.

Why June Is the Most Overlooked Opportunity for Growth

Everyone focuses on spring. And yeah, spring is huge. But June is when people start freaking out about their ugly lawns.

Here’s why June is 🔥 for growth:

• Homeowners are comparing yards at BBQs
• HOAs start cracking down
• Rain hits, weeds explode
• Family is visiting = panic mode
  

This is rescue season — not maintenance season. And that’s where the real money is.

How to Target Clients Looking for Lawn Rescue Services

Your perfect customer right now isn’t looking for routine cuts.
They’re looking for someone to fix a mess — fast.

Target these people:

• New homeowners who inherited a wreck
• People who forgot to hire someone in spring
• Neighbors who got shamed into doing something
• Parents hosting events or parties
  

Use copy that hits their pain point.
Not “Get lush grass.”
Say: “Dead lawn? We’ll fix it this week.”

Call it what it is: Lawn Rescue.

Why Urgency-Based Offers Work Best This Time of Year

This works because people waited too long, and now they want fast fixes.
So don’t just market your services. Push urgency.

“3 slots left this week. Book now or wait 2 weeks.”
“Get your lawn back before July 4th.”
“Limited-time Lawn Rescue Package – only available this month.”

Limited-time offers don’t just boost conversions — they create action.
And action = phone calls = money.

How to Get More Calls Without Spending More on Ads

If your ad budget is tight, here’s how to squeeze more juice out of what you’ve got:

1. Fix your call tracking – Use tools like Nimbata or CallRail to see what’s actually working.
2. Add click-to-call buttons – Make it stupid-easy for someone to call from your site or Google listing.
3. Use retargeting – People saw your ad, didn’t call, then forgot. Remind them — retarget on Facebook or Google.
4. Get more reviews – More reviews = more trust = more calls.
5. Use text offers – SMS open rates are wild. “We’re booking for next week – reply YES to grab a spot.”
   

The goal: make calling you the obvious next step.

Book More Clients This Summer with Jobber

Want to win more clients without losing your mind?

Use Jobber — the #1 tool we recommend for landscapers who want to:

• Book jobs fast
• Send quotes in one click
• Stay organized (even if you’re solo)
• Look like a pro on every job
  

Start using Jobber today and make this your highest-grossing summer ever.