You’re halfway through the season. The jobs are coming in. The crews are busy.
But let’s be honest…
Is your bank account growing, or are you just spinning your wheels?
If your revenue is stuck, or your profit margin sucks, it’s not a hard work problem — it’s a strategy problem.
Here’s how to double your summer earnings with a few simple moves, even if it’s already June or July.
1. Add Easy Upsells That Print Profit
You don’t need more clients. You need to sell more to the ones you already have.
Here’s what high-profit landscapers do mid-season:
- Mulching: Quick, easy, and high-margin.
- Fertilizer programs: Build recurring revenue.
- Mosquito/tick control: Fast add-on, super profitable.
- Plant installs or garden bed refreshes: Everyone wants a glow-up for summer.
- Drainage fixes: Upsell when you spot water pooling.
Pro tip: Train your crew to spot and suggest these on-site. You’ll 2x your profit without running extra ads.
Still not upselling? You’re leaving thousands on the table.
2. Adjust Your Pricing — Without Pissing Off Your Clients
Raising prices mid-season sounds risky. But if you do it the right way, most clients won’t care.
Here’s how to do it without drama:
- Step 1: Add a “materials and fuel surcharge” on new jobs (blame inflation — because it’s real).
- Step 2: Offer price-locked seasonal packages for recurring clients — at the new rate.
- Step 3: Use confidence. Not apologies. You’re running a business, not a charity.
Most clients won’t flinch if your service is solid and your communication is clear.
Read this again: You’re not charging more for the same work. You’re charging what it actually costs to stay profitable.
3. Target the Right Neighborhoods (The Ones With Money)
If you’re doing work in the wrong zip codes, no pricing strategy will save you.
Start targeting high-end neighborhoods where:
- Homeowners value appearance
- They want upgrades, not discounts
- They expect to pay more for better work
How to do it fast:
- Use Google Maps and Zillow to locate $750K+ homes.
- Drop flyers, direct mail, or door hangers in just those areas.
- Offer a high-end design consultation, free walk-through, or bundled seasonal package.
High-income areas don’t want cheap — they want done right.
4. Run These Quick Revenue Boosters Before Summer Ends
You don’t need a full marketing funnel to close jobs this week.
Here’s what to do:
- Email blast: “Summer Tune-Up Packages Now Available – Limited Slots” (Urgency sells.)
- Text campaigns: Use a tool like Podium or LMN to instantly reach past clients with new offers.
- Limited-time discounts on add-ons: “20% off mulching when you book this week only.”
- Referral bonus: $50 cash or free service for each new client referred.
Clients already trust you — give them a reason to come back and bring a friend.
Stop Hustling. Start Profiting.
You don’t need more leads. You need to do more with what you already have.
Here’s the cheat code:
- Add upsells.
- Adjust your pricing with confidence.
- Market smarter, not harder.
- Work in the right neighborhoods.
- Use real tools, not 3 spreadsheets and hope.
Want us to build the strategy for you, run the ads, and set up the systems?
Let’s make this your most profitable season yet.
Book a free call. We’ll show you how.
TL;DR (Because You’re Busy)
- Upsell high-margin services now — mulching, fertilizer, mosquito control.
- Raise prices mid-season the smart way — no drama.
- Target high-end areas only — stop working in unprofitable neighborhoods.
- Use email and text to revive past clients fast.
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