Here’s the truth: free estimates can either grow your business or waste your time. Most landscapers do them, but not all of them should.
The Pros of Free Estimates:
- They get your foot in the door.
- People love “free.”
- It gives you a shot to upsell.
The Cons:
- Tire-kickers waste your time.
- You burn gas driving to jobs you’ll never land.
- You start looking cheap.
So, what’s the play?
If you’re new and need leads—offer free estimates, but qualify your prospects hard. Ask real questions before you leave the house. “What’s your budget?” “When are you looking to start?” If they flinch, move on.
If you’re booked solid—charge for your time. $50-$100 refundable if they go with you. This weeds out time-wasters and positions you as a pro. People respect what they pay for.
How to Turn Estimates Into Booked Jobs
Stop sending estimates that look like Craigslist ads. Use software that looks professional. Add photos. Add clear pricing. Set an expiration date. Then follow up. Twice. Most landscapers ghost after sending a quote. That’s why they don’t close.
Automate the Boring Stuff
Your estimate system should run without you. Use tools like Jobber to:
- Send pro estimates fast
- Set reminders for follow-up
- Convert estimates into invoices in one click
Bottom line: Free estimates can work—if you’re smart. If you’re still guessing, start charging. Either way…
Send pro estimates & close faster with Jobber.
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