Let’s get real: most flyers end up in the trash. Too much text. No clear price. Zero reason to call.
You want your flyer to get calls. Not compliments.
This is the no-BS guide to creating spring flyers that actually get results.
If you’re still using Microsoft Word templates from 2004, pay attention.
Step 1: What to Put on a Flyer That Gets Calls
Here’s the short answer: Clarity beats creativity.
Here’s what works:
✅ BIG headline like:
“Spring Cleanups Start at $129 – Book Today!”
✅ A quick list of services:
- Mowing
- Mulching
- Power Raking
- Gutter Cleaning
- Fertilization
✅ Real photos (not stock images)
✅ Call-to-action (make this huge):
📞 Call Now or 📲 Book Online — [YOUR PHONE / LINK]
✅ Google reviews or 1 killer testimonial
✅ Your logo, phone number, and website at the bottom
Don’t:
❌ Write long paragraphs
❌ Use tiny text
❌ Add multiple phone numbers or emails
Step 2: How to Price Spring Services on Paper (Without Looking Sketchy)
You don’t need to list every price. But you do need to show people what they can expect.
Here’s what to include:
- Starting Prices:
“Spring Cleanup from $129”
“Weekly Lawn Care Plans from $45/week” - Package Deals (these crush it):
“Spring Bundle – Mow + Mulch + Clean Gutters: $199” - Upsell Options (add a QR code or shortlink):
“Want Fertilizer Too? Add for just $40.”
Clear pricing builds trust. Guessing kills deals.
Step 3: Where to Drop Flyers So They Don’t End Up in the Trash
You don’t need to flood the city. You just need to target right.
✅ Mailbox Drops (legit ones)
Neighborhoods with lawns, older homes, or HOA communities.
✅ Local Shops + Coffee Spots
Ask to post one on the bulletin board.
✅ Windshield Drops (be careful — do this in parking lots where it’s legal)
Only if you’re targeting a specific area.
✅ Door Hangers
Still one of the highest-converting methods if you hit the right neighborhoods.
✅ Leave-Behinds
Drop one off after a job. Neighbors will see the work and call.
And always use flyers that don’t look like spam. Print on thick paper. Bright color. Clean design.
Step 4: Why Most Flyers Don’t Work (And How to Not Screw Yours Up)
Here’s the hard truth: most flyers fail because…
❌ They try to be clever instead of clear
❌ They talk about the business, not the customer
❌ They look cheap or outdated
❌ No CTA, no price, no urgency
Your flyer is not a resume.
It’s a mini-billboard. Get attention, show value, give a reason to call.
Flyer Fix Formula:
- Bold headline
- 3-5 services
- Price or offer
- Big CTA
- Real proof (reviews)
- Clean layout
If it doesn’t have all 6, fix it.
Bonus: Use This Template (Plug and Go)
Front:
🟩 “SPRING CLEANUP SPECIAL – Starting at $129”
✅ Lawn Mowing
✅ Mulch Refresh
✅ Gutter Cleanout
✅ Weed Control
📞 Call [555-123-4567] or Book at [website.com]
🌟 “Best lawn service I’ve ever used!” – Jason M., Local Homeowner
Back:
📍 Serving [City Name] & Nearby Areas
💬 Licensed. Insured. Trusted by 100+ Happy Clients.
🔁 Ask about our Weekly Plans
🔒 We guarantee satisfaction or we fix it for free.
Final Word: Make the Flyer. Get the Call. Close the Job.
If you’re serious about filling your schedule this spring, stop winging your marketing. Use flyers the right way.
And don’t just get leads — track them, convert them, and grow.
Check out our partnership with Jobber for an exclusive discount!
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