Most landscapers post on social media when they have time, not because they have a plan. You’re not getting leads from your posts because your posts are random, rushed, or completely forgotten when the season gets busy. If you follow a simple schedule, you can stay consistent, build trust, and achieve results without wasting hours each week.
Why Random Posting Doesn’t Work
Posting just to post is a trap. Social media isn’t about flooding your feed. It’s about staying visible to the right people.
Here’s what random posting costs you:
- You get buried by the algorithm
- You miss key days when your audience is online
- You lose consistency and look unreliable
Most importantly, random content doesn’t lead to booked jobs.
Clients don’t care how often you post. They care that you’re professional, reliable, and active in your community.
What a Real Schedule Looks Like
A real posting schedule is repeatable and simple. It gives you structure so you’re not scrambling every day.
Choose your platforms wisely
- Facebook is great for local trust. Join groups. Post lawn care tips. Answer questions.
- Instagram is all about visuals. Post before-and-after pictures. Show results.
- Don’t try to be everywhere. Just on the platforms where your clients are.
Pick your core post types
These will make up 90 percent of your content:
- Before-and-after shots (visual proof)
- Lawn care tips (trust builder)
- Client reviews (social proof)
- Behind-the-scenes content (human connection)
Set a weekly cadence
Stick to a simple 3-post weekly rhythm:
- Monday: Quick tip
- Wednesday: Testimonial or crew photo
- Friday: Before-and-after photo
Take 30 minutes once a week to schedule all three. Use free tools like Meta Business Suite or Buffer to automate it.
Make Sure Your Social Posts Don’t Lead to a Dead End
If someone sees your post and visits your profile or site, what do they find?
If it’s an old, outdated page with no clear next step, you’re losing business. Your site should turn visitors into leads. Web design for landscapers does exactly that.
Your posting schedule builds awareness. Your online presence should close the deal.
Final Takeaway
You don’t need to post daily. You don’t need to go viral.
You just need to show up with a system.
Posting with a purpose makes you look professional. It builds trust. It helps you stand out from other guys in your area who only post when they’re slow.
Ready to stop guessing and start growing?
Let Fernflo help you create a full digital marketing strategy that connects your social, website, and lead generation into one system. See how we help landscapers grow smarter.
0 Comments