If you run a lawn care or landscaping business and you’re still trying to do everything by hand—stop. You’re wasting time, burning leads, and losing easy money.
This is the no BS guide to automating your marketing so you get more customers with less work.
Let’s keep it real and simple. Here’s what to set up:
Step 1: Set Up Email Sequences That Close Leads on Auto-Pilot
Someone visits your site or fills out a quote form. Cool. But if you don’t follow up in the first hour, they’re gone.
Set up an email sequence that looks like this:
- Email 1 (0 min): Thanks for your request + next steps
- Email 2 (1 day): How we work + common questions
- Email 3 (2 days): Social proof + “Book your service” button
- Email 4 (5 days): Limited-time offer (if they didn’t book)
Use tools that connect directly to your client list. Jobber makes this easy to set up. You can even segment by service or zip code.
👉 Source: Jobber Academy – Email List Guide
Step 2: Send SMS Reminders That Keep You Booked Solid
Missed jobs suck. But most no-shows are just forgetfulness.
Text reminders cut no-shows and keep your day full. Here’s what to do:
- Send a reminder 24 hours before
- Send a final nudge 1 hour before
- If they cancel, trigger an auto-text offering to reschedule
This can all run without you. Use a CRM that supports SMS automation. (Hint: Jobber has this built-in.)
Step 3: Auto-Tag & Track Every New Lead (So You Know What’s Working)
If you don’t know where your leads come from, you’re flying blind.
Set up auto-tagging so every lead is labeled by source:
- Google Ads
- Facebook
- Website Contact Form
- Yelp / Angi / Thumbtack
Tools like Jobber track this for you—so when you check your reports, you know exactly what’s bringing in real money and what’s wasting your time.
👉 Jobber’s Lead Source Tracker
Step 4: Schedule a Month of Social Posts in One Hour
Social media is like watering a lawn—do it regularly or it dies.
You don’t have to post daily. Just batch 10–15 posts (photos, reviews, tips) and schedule them for the next few weeks.
Use a free or cheap tool like:
- Planable
- Buffer
- Later
This keeps you visible without pulling your phone out at every job site.
Step 5: Use Smart Software That Runs This All in the Background
You don’t need 10 tools. You need 1 tool that does 10 jobs.
You want:
- Email & SMS automation
- Job scheduling
- Quote approvals
- Invoicing
- CRM + lead tracking
That’s why most serious lawn care pros go with Jobber. It just works—and it saves you hours every week.
Less Time Marketing. More Time Making Money.
Marketing doesn’t have to be a full-time job. Set up these 5 systems, and let automation bring in more jobs while you focus on doing great work.
Want to try it?
We’ve partnered with Jobber to hook you up with an exclusive discount.
Check out our Jobber deal here.
0 Comments