How To Set Up Email Workflows That Bring Lawn Clients Back

Getting your lawn care business in front of the right customers at the right time can make all the difference. Email automation is a powerful tool to win back inactive leads and nurture potential clients. Here’s how to set up workflows that re-engage your audience and boost your conversion rates.

Triggers That Re-engage Inactive Leads

Inactive leads are a goldmine if you know how to reach them. Email automation can help you re-engage these leads with minimal effort. Here’s how to set it up:

• Non-responders: If a lead has shown interest but hasn’t booked a service, trigger an email after a few days or weeks with a reminder. “Still need lawn care? We’re offering a special for first-time clients.”
  
• Abandoned cart: If someone started filling out a form or booking a service but didn’t complete it, send a follow-up email that offers a discount or reminds them of what they left behind.
  
• No-show appointments: If a client missed an appointment, trigger an email that asks if they’d like to reschedule. Keep it simple with “We missed you! Let’s get your lawn care back on track.”
  

For more on how to integrate email automation into your sales pipeline, check out this guide on utilizing email automation.

Offers That Work for Lawn Care Services

Your email automation should offer real value to re-engage inactive leads. Here are some offers that can help get those leads back:

• Discounts on services: A simple “20% off your first service” or “10% off your next lawn mowing” is always a solid offer. It gives people a reason to come back and take action.
  
• Seasonal specials: Lawn care is seasonal, so offer discounts based on the time of year. For example, “Get your lawn ready for spring with 15% off aeration services.” Tailor the offer to fit the season and the services you provide.
  
• Free add-ons: Offer a free consultation, a free lawn analysis, or a free service like weed control. These add-ons can help sweeten the deal and get a lead to return.
  

For more email marketing ideas specific to lawn care services, check out these email marketing tips for lawn care businesses.

A/B Testing Subject Lines and Content

To get the best results, test different email versions and see which one gets more opens, clicks, and conversions. A/B testing helps you find out what resonates with your audience.

• Subject lines: The subject line is the first thing people see. Test different types like urgency-driven ones (“Last chance for 20% off!”) vs. curiosity-driven ones (“You won’t want to miss this exclusive lawn care offer”).
  
• Email copy: Test variations in your email content. Try a more direct approach (“Book now and get 20% off”) versus a softer approach (“Let us help you get your lawn ready for summer”).
  
• CTA buttons: A small change in the call-to-action (CTA) can make a difference. Test a CTA like “Schedule Your Service Now” vs. “Get a Free Estimate Today” to see which one performs better.
  

To learn more about setting up effective email automations, check out this article on the top types of email marketing automations.

Using Analytics to Fine-Tune Timing

Once your email campaigns are running, you need to track performance and adjust your strategy. Use analytics to refine the timing of your emails for maximum impact.

• Open rates: Track the open rates of your emails. If open rates are low, test different subject lines, times of day, or days of the week. Timing can greatly affect whether someone opens your email.
  
• Click-through rates (CTR): This tells you how engaging your content is. If your CTR is low, consider tweaking your email copy or making the CTA more compelling.
  
• Engagement over time: Look at how different segments of your audience engage with your emails. If certain groups tend to open emails at specific times, you can adjust your email schedule to match their behavior.
  

For more on using email marketing analytics to improve performance, check out these email automation examples.

Automate to Re-engage and Grow Your Lawn Care Business

Email automation is one of the best ways to re-engage inactive leads and win back customers. By setting up the right triggers, crafting compelling offers, testing different content, and fine-tuning your timing with analytics, you can create workflows that convert leads into loyal clients.

Ready to get started with email automation for your lawn care business? Contact us today, and let’s build your perfect workflow.