Summer is the gold rush for landscaping and lawn care.
Customers are searching like crazy. Lawns are growing out of control. Everyone wants their yard to look amazing yesterday.
But while you’re out cutting grass or trimming hedges, there’s one thing that could be quietly destroying your business behind your back:
Your website.
It’s either helping you get found, get leads, and get paid…
Or it’s sitting there doing nothing, while your competitors win the jobs.
If you haven’t touched your site in the last 6 months, if it’s slow, hard to use, or missing basic info, you’re bleeding money.
This guide will show you exactly what’s wrong, how to fix it, and how to turn your site into a lead machine this week — before summer ends and the calls stop.
Let’s go.
What Makes a Landscaping Website Actually Convert?
It’s simple. A good landscaping website needs to do two things:
- Get found. (Search engines need to know you exist.)
- Get visitors to contact you. (They need to trust you, fast.)
That means your site has to be:
- Fast
- Mobile-friendly
- Clear on what services you offer
- Easy to contact you
- Full of trust signals (reviews, photos, licenses, etc.)
Look at your site like a potential customer.
If you landed on it for the first time, would you call yourself?
If the answer’s “eh, maybe,” that’s a problem.
Why Slow Websites Lose Clients
People don’t wait. Period.
According to Trust Signals, 53% of people leave a site if it takes more than 3 seconds to load. That’s more than half your traffic — gone before they even see your business name.
Worse: slow websites get ranked lower by Google. So even if you’re the best landscaper in town, you’re not even showing up.
Want to lose leads before they ever call you?
Have a slow site. Works every time.
The 3 Pages Every Landscaping Site Must Have
Most landscaping websites are missing at least one of these — and it’s killing their conversions.
1. Home Page That Sells You Fast
Not just “Welcome to our site” fluff.
It should say: What you do, who you help, and why you’re the best — right at the top.
Bonus points for showing real photos and reviews.
2. Service Page(s)
Break it down. Don’t lump everything into one big “Services” block.
Have clear, short pages for each thing you do — mowing, hardscaping, clean-ups, fertilization, snow removal, etc.
Google loves this. Customers do too.
3. Contact Page That Actually Works
Sounds obvious, but you’d be shocked how many sites bury the contact info or have a broken form.
Make it simple: phone number, form, email, maybe a calendar to book a quote.
Big buttons. Easy to click. No friction.
Easy Website Fixes to Get More Calls This Week
You don’t need a full rebuild to make your site better. Try these fast wins:
- Add real before/after photos of jobs — not stock images.
- Add Google reviews directly to your homepage. Social proof sells.
- Fix your page speed. Use a tool like PageSpeed Insights. Compress your images.
- Use clear calls to action — big buttons that say “Call Now” or “Get a Free Quote.”
- Make your phone number clickable for mobile users. (This one move boosts calls immediately.)
- Add service area info — so Google and visitors know where you work.
- Show you’re legit — licenses, insurance, badges, years in business.
These tweaks are cheap, fast, and make a massive difference.
Get Booked Online with Jobber + Your Optimized Site
Here’s the system we recommend for landscaping pros who want to win more jobs, get more calls, and run their business on autopilot:
- Get your website optimized for speed, SEO, and conversions (we do that).
- Connect it to Jobber — so leads can book jobs, get follow-ups, and pay online.
When your website works like it should and your backend is clean, the whole business runs smoother.
Don’t wait to get busy.
Let our Web Design for Landscapers service keep leads coming while you lay mulch. Start now!
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