Summer is your Super Bowl.
It’s when homeowners are outside, noticing their busted lawn, overgrown hedges, and boring backyard — and they’re ready to throw money at someone who can fix it.
That someone should be you. But if you’re not showing up online, not staying top-of-mind, and not getting referrals, they’re hiring your competition.
Let’s fix that.
Here are 4 summer marketing moves that will fill your schedule fast — without wasting time or cash.
1. Use Social Media Videos to Sell Without Selling
Nobody cares about your logo. They care about results. That means before-and-after videos, quick time-lapses, and client walk-throughs.
Why this works:
- It builds trust fast
- It shows real proof of your work
- It gets shared — your clients literally advertise for you
Post these:
- “Watch us turn this trash yard into a backyard paradise in 2 hours.”
- “This $800 mulch job made this yard look $5,000 better.”
- “Client reaction when they saw their new patio 🔥”
Post 3–5x per week. Stories, Reels, short-form YouTube, TikTok — it doesn’t matter. Just show the work and make it easy for people to DM you for a quote.
Pro tip: Run a $100 local ad on Facebook and Instagram behind your best video. Instant boost.
2. Create a Referral Program That Doesn’t Suck
You don’t need a fancy system. Just a clear offer.
“Get $100 off your next job for every friend you refer. Your friend gets $100 off too.”
Put this on every invoice. Mention it after every job. Text it to happy clients. Make it easy.
Why this works:
- It builds off trust. Referrals convert faster.
- It costs you nothing until it works.
- People LOVE getting deals and helping friends.
Use a simple CRM like NiceJob, Jobber, or LMN to track referrals and send out reminders automatically.
If you do good work, your clients will share — they just need a reason and a reminder.
3. Send One Email Per Week That Actually Sells
Email is not dead. It’s just badly used.
Stop writing boring newsletters. Start writing quick emails that drive action.
Examples:
- “Need your yard ready before July 4th? We’ve got 3 spots left.”
- “3 simple ways to make your lawn survive the heat (and one is free)”
- “$200 off summer landscaping if you book this week”
Keep it short. Make it personal. Always include a call to action like:
“Reply to this email and we’ll give you a free quote in 24 hours.”
Use tools like Mailchimp, ActiveCampaign, or NiceJob to keep your list organized and send emails that convert.
4. Run Google Local Ads — Even If It’s Just $10 a Day
If someone types “landscaper near me” and you don’t show up, you’re losing sales.
Google Local Service Ads (LSAs) show you at the top, with your reviews and a “Call” button.
Why this works:
- You only pay for real leads
- They rank higher than regular ads
- Clients trust the “Google Guaranteed” badge
You can get set up in an afternoon. And yes, we do this for our clients — but you can figure it out too if you want to DIY.
If your calendar isn’t booked out for the next 4–6 weeks, you need to be running these yesterday.
Let’s Keep It Real…
Summer is make-or-break season for landscaping businesses.
You either:
✅ Fill your calendar with high-paying jobs
❌ Or scroll social media while your competition cashes checks
Here’s the plan:
- Post real videos that show your work
- Use a killer referral offer to get your happy clients talking
- Send weekly emails with urgency and offers
- Run Google LSAs so you’re the first name they see
Do these 4 things right, and you’ll dominate your zip code this summer.
Need help doing it all? That’s what we do.
We help landscaping businesses:
- Build money-making websites
- Run local ads that get real leads
- Set up referral and review systems that work on autopilot
- Make simple content that drives sales
If you want your business to print money while you work, let’s talk.
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