If your leads suck, it’s not the market—it’s your message.
Here’s the truth: most landscapers attract the wrong clients because their ads, websites, and social posts are built to get “any job” instead of the right jobs. And that means low-budget clients, tire-kickers, and people who ghost after asking for 7 different quotes.
Here’s how to fix it:
1. You’re Saying the Wrong Things
Stop saying you “do it all.” That attracts price shoppers. Instead, lead with what you’re best at and who it’s for. Example: “Premium weekly lawn care for busy homeowners in Smithtown.” Clear, direct, and repels cheapskates.
2. You Don’t Set a Minimum Price
If you don’t set a floor, you’ll always get lowballers. List your starting price on your website or form. People who can’t afford you? They’ll leave. That’s the point.
3. You Have No Filter System
Use a short form to ask qualifying questions: location, service needed, budget range. If someone won’t take 30 seconds to fill it out, they won’t be a good client either.
4. You’re Afraid to Say No
If you’re serious about growing, you need to say no to clients who waste your time. You’re not in business to stay busy—you’re in business to make money.
Start filtering out the wrong leads before spring rush hits.
Qualify leads & manage jobs stress-free with Jobber.
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