How to Sell Mulch Installation to Every Spring Client (Without Being Pushy)
If you’re not selling mulch to your spring clients, you’re leaving money on the table. Period.
Mulch is the easiest upsell in landscaping. It makes yards look better instantly. Clients already want clean, sharp lawns in spring—mulch just makes it pop. You don’t have to “sell” it. You just have to show them.
Here’s how to do it without being annoying:
Start with a quick script that works.
“Hey [Client Name], while we’re here for your spring cleanup, we can also freshen up your mulch. It makes everything look clean, and it helps stop weeds. Want me to include it in the plan?”
That’s it. Not pushy. Just helpful.
Show the value, not the product.
Before/after photos = gold. Show how mulch makes their yard look professionally finished. No big pitch. Just proof.
Know your price (and profit).
A cubic yard of mulch installed should net you profit—every time.
Do the math:
- Material cost = ~$35/yard
- Charge = $85–$100/yard (installed)
- Labor = built into your crew’s route
Make it easy to say yes.
Bundle it into the spring visit. Don’t send a separate quote. Add a line item with a checkbox: “Spring Mulch Refresh – 3 yards installed.”
Clients hate decisions. You’re making their life easier.
Want more yeses? Track your upsells.
See what works, what doesn’t, and boost your average job size.
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