When it comes to growing your landscaping business, you need a plan that keeps your phone ringing and your calendar full. Here’s a no-BS, easy-to-follow marketing outline for the next 12 to 24 months to take your business to the next level.
Months 1-3: Get Your Phone Ringing with Google Ads
If you want to make money fast, start with Google Ads. People are already searching for landscaping services in your area, so itโs a no-brainer. Youโre paying to be right in front of them when they need you.
- Goal: Get leads immediately.
- Strategy: Run local Google Ads targeting high-intent keywords like “landscaping near me” or “lawn care services [your city].”
- Tip: Optimize your landing pages to convert clicks into calls. Make sure your phone number is easy to find, and include a strong call-to-action like “Get a Free Quote Today.”
Months 4-6: Start Remarketing and Build Your Social Presence
Once youโve nailed Google Ads, itโs time to set up remarketing and step up your social media game. If someone visited your website and didnโt call, donโt let them forget about you. And social media? Itโs where you stay top-of-mind.
- Remarketing: Use Google and Facebook remarketing to show ads to people who visited your site but didnโt convert. Keep your brand fresh in their minds.
- Social Media: Post engaging content. Before-and-after photos, time-lapse videos of projects, or tips for lawn care. Consistency matters here.
Months 7-12: Invest in SEO for Long-Term Wins
SEO is like planting seeds. Itโs slow, but when it starts working, youโll be glad you invested early. High ROI doesnโt come overnight, but itโs worth it.
- Local SEO: Optimize your website for search terms that drive organic traffic over time. Think โbest landscaping company in [your city].โ
- Google My Business: Keep your profile updated with photos, hours, and regular posts. Ask happy customers to leave reviews.
- Blog Content: Write articles that answer common customer questions. Things like โHow to Maintain a Green Lawn in Summerโ or โTop Landscaping Trends for 2024.โ
Months 13-24: Scale with CRM and Email Marketing
Once youโve finished one season or two, you should have a solid client list. This is where you step it up with a CRM (Customer Relationship Management) system and email marketing. These tools make it easy to drum up more business without spending a ton on ads.
- CRM: Manage customer info and track projects. Use it to follow up automatically with quotes, reminders, and service updates.
- Email Marketing: Send newsletters, seasonal tips, and special offers. Remind your customers itโs time for seasonal services, like spring cleanups or fall fertilizing.
- Upsell: Use email to upsell additional services, like snow removal in winter or holiday lighting.
Why This Plan Works
- Fast Results: Google Ads get you leads fast, so you can start making money.
- Stay Top-of-Mind: Remarketing and social media keep your brand visible.
- Future-Proof: SEO builds a foundation for steady growth.
- Low-Cost Sales: CRM and email marketing drive repeat business without high ad spend.
Ready to Dominate Your Market?
Stick to this plan, stay consistent, and watch your landscaping business grow. Donโt waste time waiting for clients to magically appear. Make it happen.
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