As the temperatures drop and the last of the leaves fall, many homeowners assume their landscapers will be going into hibernation until spring. But professional landscapers know there are plenty of lucrative services they can provide during the winter months to keep their crews busy and revenue flowing.
By diversifying your offerings beyond basic lawn mowing, you can not only retain existing customers but also attract new ones seeking specialized winter services. This not only keeps your business productive through the off-season but also helps you stand out from competitors who may be scaling back.
Here are 5 winter landscaping services your business should consider offering:
- Snow Removal
This is one of the most obvious and in-demand winter services and is a reliable revenue stream for landscapers. Providing snow plowing, shoveling, and de-icing for both commercial and residential properties can be extremely profitable.
To maximize this service, you have to make sure that you have the right equipment, such as snowplows, salt/sand spreaders, and snow blowers. You’ll also want to price competitively based on factors like the size of the property, frequency of service, and any specialized needs. Consider offering package deals for clients who want their driveways, walkways, and parking lots cleared.
- Holiday Lighting Installation
As the days grow shorter, many homeowners look to brighten up their properties with festive holiday lighting displays. Landscaping companies can capitalize on this demand by offering professional holiday lighting installation and removal services.
This can include stringing lights on trees, hanging wreaths, and setting up elaborate outdoor light displays. Be sure to use high-quality, weatherproof lighting products and provide options for both simple and elaborate displays to suit different client budgets.
- Gutter Cleaning
Clogged rain gutters can pose a serious problem during the winter months. This leads to ice dams, water damage, and other issues. Offering gutter cleaning as a winter service helps clients protect their homes while generating additional revenue for your business.
Promote this service as a way for homeowners to prevent costly repairs down the line. Consider bundling it with other services like downspout flushing or minor gutter repairs for added value.
- Tree & Shrub Pruning
While most plants go dormant in winter, it’s an ideal time to prune trees and shrubs. The bare branches make it easier to identify damaged or overgrown areas that need attention.
Positioning this service as “winter pruning” can help educate clients on the benefits, such as improved plant health, reduced risk of damage, and better spring growth. Promote it as a way to get a head start on spring landscaping prep.
- Landscape Design Consultations
Even when the ground is frozen, many homeowners start planning their spring and summer landscaping projects. Offering design consultations during the off-season allows you to get a head start on these jobs.
Use this time to meet with clients, discuss their goals, and develop detailed plans and renderings. This gives you a competitive edge, as you can often complete the installation work faster once the weather warms up. It also helps clients visualize the end result and get excited about their upcoming landscaping modification.
Expand Your Offerings And Grow Your Business
By diversifying your winter landscaping services, you can keep your crews productive, your customers satisfied, and your business profitable all year round. Take the time to evaluate your local market, identify unmet needs, and promote your expanded service menu.
This not only helps you stand out from the competition but also positions your landscaping company as a trusted, full-service provider that homeowners can rely on, no matter the season.
So don’t let the winter months go to waste – get creative, get strategic, and get ready to reap the benefits all the way through spring.
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