Facebook Ads vs. Google Ads for Landscaping Services: Where to Invest Your Ad Budget

When running ads for your landscaping business, there’s a never-ending debate: Facebook Ads or Google Ads? Let’s cut the fluff and get into what matters.

Intent and Context Are Everything

If you’re wondering which platform is better, consider what your potential customers are doing when they see your ad.

Facebook Ads: People on Facebook aren’t necessarily looking for landscaping services. They’re scrolling through wedding photos, catching up on their friend’s latest vacation, or binge-watching reels. When your ad pops up, their intent to buy? Pretty low. But that doesn’t mean Facebook Ads are useless. They’re excellent for brand recognition. You want your business name to stick in people’s minds so that when they do need a landscaper, they remember you.

But don’t expect immediate conversions. People see your ad, they think, “Nice lawn designs,” and keep scrolling. It’s a long game, and your goal is to stay top of mind.

Google Ads: This is where things get serious. On Google, people are searching for “best landscaping service near me.” Translation: they have their wallet out, and someone is getting paid soon. Your job is to make sure it’s you. Google Ads get you in front of customers when they’re ready to buy, and that’s why you’ll pay a premium. But the return on investment (ROI)? Often way higher. Less experimenting, more converting.

Stretch Your Ad Dollars with Remarketing

Want to get more bang for your buck? Use remarketing. This is when you serve Facebook Ads to people who have already visited your website. You know they’re in the market for landscaping because they Googled it and clicked through to your site. Maybe they didn’t fill out a form, but they showed interest.

With remarketing, you stay in front of those potential customers on Facebook, giving them a gentle nudge back to your site. It’s a killer way to maximize the effectiveness of your Google Ads and keep your landscaping business on the radar.

Bottom Line

• Facebook Ads: Great for brand awareness. Don’t expect immediate leads but use it to stay memorable.
• Google Ads: High intent, higher ROI, and worth the investment if you want conversions fast.

Remarketing: The secret weapon. Blend the platforms and stretch your ad budget further.