Summer is the best time to grow your landscaping business—more customers, more work, and more money. But most lawn care companies mess this up because they don’t have the right plan.
Here’s exactly how to dominate your summer landscaping season with simple strategies you can start today:
1. The Best Summer Lawn Care Services to Boost Profits
If you’re not offering these services yet, you’re leaving money on the table:
- Weekly Lawn Mowing Packages: Offer discounted monthly deals to lock in steady income.
- Mulching and Bed Maintenance: Easy money because it’s simple and customers always need it.
- Weed Control and Fertilizer Packages: High-margin services that customers gladly pay extra for.
- Aeration and Overseeding: Customers love these because they keep lawns healthy, green, and thick during summer heat.
2. Tips for Upselling Irrigation and Weed Control Packages
Most lawn care companies struggle with upselling—but here’s how to fix that:
- Offer “Summer-Proof” Packages:
Explain that irrigation systems protect grass from heat damage, making their lawns look perfect all summer. - Sell Weed Control as Protection:
Position your weed control services as “insurance” for their lawn investment—everyone hates ugly weeds ruining their yard. - Use Simple Offers:
“Buy Weed Control, Get Fertilizer 20% Off.” Customers love simple, clear offers.
3. How to Schedule Efficiently During Peak Summer Demand
Efficient scheduling can double your profits. Here’s what to do:
- Batch Your Jobs:
Schedule nearby customers together to cut down drive time and boost daily profits. - Use Software, Not Paper:
Scheduling software helps you see where your crews are, instantly updates customers, and prevents wasted hours. - Set Up Early Morning and Evening Slots:
Customers prefer these cooler times, and you’ll squeeze in more profitable jobs every day.
4. Marketing Strategies to Book Jobs Months in Advance
Want customers fighting to book your services ahead of time? Here’s the blueprint:
- Early Bird Offers:
Offer discounts for booking at least 2-3 months in advance. Customers get a deal, you get predictable income. - Email and Text Reminders:
Regular messages reminding customers to book summer services early before your schedule fills up. - Social Media Blitzes:
Post clear, no-nonsense messages like “We’re filling up fast—book now or wait until fall!”
Bottom Line
Dominating the summer landscaping season isn’t complicated. Offer high-margin services, upsell smart, schedule efficiently, and market ahead of the crowd.
Stop guessing, start profiting.
It’s your summer. Make it count.
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