Spring is coming. Your clients know it, but most homeowners don’t have a clue how to prep their lawn or landscape the right way. That’s where you step in—and cash in.
Here’s the no-nonsense guide to helping your clients get spring-ready, and how your landscaping or lawn care business can make more money doing it.
The #1 Mistake Homeowners Make Before Spring (And How You Profit)
The biggest mistake your clients make is simple:
They wait until spring hits to start lawn care and landscape prep.
They’re reactive, not proactive. By the time they notice their lawn looks terrible, they’re already behind.
Here’s how you profit:
- Send a reminder email, postcard, or text in late winter or early spring.
- Offer an “Early Bird” special—small discounts to lock clients into year-round contracts early.
- Clearly explain the value: Less work, healthier lawns, and lower costs in the long run.
Example: “Book now and lock in your price. Spring comes once a year—bad lawns last all season.”
Prepping Clients’ Lawns for Spring Growth (The Right Way)
Most people don’t know the basics. Teach them exactly what their lawns need right now:
- Clean up debris. Leaves, sticks, and old mulch stunt growth.
- Aerate and dethatch lawns. This helps the soil breathe and promotes better grass growth.
- Apply pre-emergent weed control. Prevent weeds before they become a costly problem.
- Test and fertilize soil. Healthy grass starts with good soil.
Sell it clearly to your clients:
Example: “Let us handle your spring lawn care. Avoid weeds, ugly patches, and extra work. You enjoy your yard—we do the dirty work.”
Educate Your Clients & Sell More Services
Clients buy more when they understand what they’re getting. So educate them and upsell naturally:
- Emails or social posts explaining what’s needed now and why.
- Clear and easy-to-understand videos or short articles on your website.
- Social media posts showing before-and-after pictures of lawns you’ve transformed.
Sell education clearly:
Example: “Want a yard that makes your neighbors jealous? Here’s exactly what we’ll do for your lawn this spring.”
Why Early Spring Is the BEST Time to Lock in Year-Round Contracts
Smart landscapers know early spring means guaranteed cash flow for the rest of the year. Here’s why:
- Homeowners are motivated by urgency (spring is coming fast!)
- Early contracts lock out your competition.
- You get predictable, steady cash flow for your business.
Clearly pitch this to your clients:
Example: “Sign up now and never worry about your lawn again. We’ve got you covered year-round.”
How You Can Profit Right Now
- Email your client list immediately with spring offers.
- Post educational content to your website and social media.
Offer limited-time deals to lock in annual contracts early.
Spring is your best chance to upsell, cross-sell, and boost profits all year long.
Don’t wait—take action now.
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