Spring is the busiest season for landscapers. If you’re not selling your services before the season hits, you’re already behind. Here’s how to prep your clients, lock in jobs early, and make this spring your most profitable yet.
1. Reach Out to Past Clients NOW
Your best clients are the ones who already trust you. Send emails, texts, or call past customers to remind them it’s time to schedule spring services. Make it easy for them to book. Use phrases like, “We’re filling up fast—lock in your spring services today!”
2. Pre-Sell Spring Packages
Create spring cleanup and lawn prep packages. Bundle services like dethatching, aeration, fertilization, and mulching. Offer limited-time pricing to push early sign-ups. A simple package deal could be: “Spring Revival Package: Aeration + Fertilization + Mulching – $XX (Book before March 15 to save 10%).”
3. Use Social Media to Create Urgency
Post before-and-after pics, customer testimonials, and time-sensitive offers. Let people know that your schedule fills up fast. Include a clear call to action: “DM us to lock in your spring service!” Use Instagram Stories and Facebook posts to highlight availability and countdowns to your deadlines.
4. Leverage Nextdoor & Local Groups
Nextdoor is free and full of homeowners who need landscaping. Join local groups and post about your spring services. Offer a referral discount to get customers to spread the word. Something simple like, “Refer a friend and you both get $25 off spring cleanups!” can drive engagement.
5. Remind Clients About Seasonal Damage
Winter wrecks lawns and landscapes. Educate your clients on why they need dethatching, fertilization, and irrigation checks before the growing season kicks in. A simple email subject line like “Your Lawn Took a Hit This Winter – Here’s How to Fix It” can catch attention.
6. Push Early Lawn Treatments
Weeds show up fast in spring. Promote pre-emergent weed control, fertilization, and soil testing to get lawns healthy before the competition wakes up. Offer a package deal: “Sign up for weed control and fertilization before March 10 and get a free lawn inspection.”
7. Offer a Subscription Plan
Give clients an option to sign up for ongoing maintenance at a monthly rate. This locks in repeat revenue and saves them from scrambling for last-minute services. Example: “Join our Lawn Care Club for just $XX/month and get hassle-free maintenance all season long.”
8. Run a Limited-Time Spring Discount
Create an early bird special with a strict deadline. Example: “Book before March 15 and get 10% off your spring cleanup.” Keep pushing the deadline on social media, in emails, and even with a simple text blast to past customers.
9. Optimize Your Google Business Profile
Make sure your Google listing is updated with fresh photos, new services, and recent customer reviews. People search for landscapers right before they need them. Show up first. Encourage satisfied clients to leave reviews with a quick text: “Happy with our service? A quick Google review helps us a ton!”
10. Book More Jobs with Online Scheduling
Make it easy for customers to book without calling. Add a simple booking form to your website and social media. The fewer steps they have to take, the more jobs you’ll land. Tools like Calendly, Jobber, or even a basic Google Form can make a difference.
Bonus: Automate Follow-Ups for More Sales
After a service, follow up with a thank-you message and offer a discount on their next booking. Example: “Thanks for trusting us with your lawn! Book your summer service now and save 10%.” Simple, automated follow-ups keep clients coming back.
Get Ahead & Get Paid
Spring is coming fast. If you wait, someone else will take your clients. Start reaching out, selling packages, and filling up your schedule before the rush hits. The landscapers who plan early are the ones who make the most money. Don’t wait—get moving now!
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