Seasonal lawn care services offer a massive opportunity to boost your revenue—if you market them right. Planning your efforts around the seasons keeps your business top-of-mind when clients need you most. Here’s how to get it done:
Plan Marketing Efforts Around the Seasons
Timing is everything. Your marketing should align with the services your clients need at different times of the year. Here’s how:
- Spring: Focus on fertilization, aeration, and seeding. Use ads and emails that highlight “readying your lawn for summer.”
- Summer: Promote pest control, irrigation checks, and lawn hydration services.
- Fall: Push leaf removal, winter prep, and overseeding packages.
- Winter: Advertise snow removal (if applicable) or early booking discounts for spring services.
Pro tip: Use a marketing calendar to plan campaigns in advance so you’re never scrambling to catch up.
Offer Seasonal Promotions and Deals
Create urgency with time-limited offers that match the season. For example:
- Spring Special: 10% off aeration and fertilization when booked before March 31.
- Summer Bundle: Add mosquito treatment to your lawn care package at half the price.
- Fall Deal: Free leaf removal when you book winter prep services.
Seasonal promotions not only attract new clients but also encourage current customers to book more services.
Engage Clients with Seasonal Content
Stay connected with your audience by providing helpful, seasonal content. Some ideas include:
- Blog Posts: Write articles like “5 Tips for a Healthy Lawn This Summer” or “How to Prepare Your Lawn for Winter.”
- Social Media Posts: Share quick tips or before-and-after photos of seasonal services.
- Emails: Send monthly updates with tips and exclusive offers for the upcoming season.
This positions your business as the go-to expert and keeps your brand in front of clients year-round.
Retain Clients for Next Season’s Services
Don’t just focus on short-term wins. Build loyalty so clients come back season after season:
- Early Renewal Discounts: Offer existing clients special rates if they pre-book next season’s services.
- Loyalty Perks: Reward repeat clients with freebies or exclusive deals.
- Automated Reminders: Use tools like Jobber to send reminders about upcoming services and contracts.
Happy clients who stick around make your business more predictable and profitable.
Building loyalty in your lawn care business isn’t just about doing a good job—it’s about creating consistent, memorable experiences for your clients. Loyalty programs, seasonal reminders, exclusive deals, and acting on client feedback are powerful strategies that can make your customers feel valued and keep them coming back.
But the reality is, running a business and keeping track of all these moving pieces can feel overwhelming. That’s where tools like Jobber come in. From automating reminders to organizing client rewards and feedback, Jobber helps you save time and focus on growing your business.If you’re ready to simplify your operations, improve client relationships, and build long-term loyalty, don’t wait. Check out our partnership with Jobber for an exclusive discount and start turning your repeat customers into your biggest fans.
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