Here’s How You Can Build Loyalty in Your Lawn Care Business with 4 Easy Steps

Getting new customers is hard. Keeping them? That’s where the real money is. Loyal customers spend more, refer others, and stick with you during slow seasons. Here’s how to build loyalty in your lawn care business starting today.

1. Create a Loyalty Program for Clients

People love rewards. A loyalty program gives your clients a reason to come back instead of switching to your competition. Here’s how to make it work:

• Offer something like a free service or discount after 10 visits.
• Use a tool like Jobber (hint: they’re great) to track customer activity and rewards without extra work for you.
• Mention your loyalty program on your website, invoices, and email campaigns. If people don’t know about it, they won’t use it.

2. Offer Exclusive Deals for Repeat Customers

Make your best clients feel special. It’s easier (and cheaper) to sell to someone who already trusts you. Here’s how:

• Offer exclusive winter clean-up rates or pre-pay discounts for spring services.
• Give your repeat customers first dibs on premium services or special offers.
• Sweeten the deal by giving discounts for every new client they send your way.

3. Engage Clients with Seasonal Reminders

Landscaping isn’t top of mind for most people. Stay ahead by reminding clients when it’s time to act:

• Use software like Jobber to send reminders for seasonal services, like aeration in the fall or fertilizing in the spring.
• Include a limited-time offer in your reminder to boost revenue.
• Even a quick “Time to book your lawn care” email shows you’re proactive and professional.

4. Use Feedback to Improve Client Satisfaction

Happy clients are loyal clients. Ask for feedback regularly, and actually do something with it:

• After each service, send a one-question survey asking how you did.
• If a client points out an issue, fix it fast and follow up to let them know you care.
• Highlight 5-star reviews on your website and social media. This boosts trust with new and repeat clients.

Why Jobber Can Help You Win at Loyalty

Running a loyalty program or staying in touch with clients doesn’t have to be overwhelming. With tools like Jobber, you can automate reminders, track client rewards, and keep everything organized in one place. 

Want to see how it can make your business more efficient? Click here to get an exclusive discount with Jobber!